Something for the Weekend - Grin and Bear It

Innovation is quickly becoming another Holy Grail of business, something that everyone wants to tap into, but few can reach. I strongly believe that creativity lies in everyone and that simple environmental changes can really help to make creativity a daily event rather than the specialist realm of the few. Geoff Butler kindly shared a story with me last week, it goes a little like this…

In the wilds of Canada during heavy winters or ice storms, thick ice builds up on power lines to the extent that the lines snap under the weight - costing the power companies dearly every winter. Clearing the ice manually is expensive and dangerous. A brainstorming group was formed. The first engineer, having had a few run ins with bears, suggested that getting them to climb the telegraph poles would create enough vibration to shake the ice loose. Another engineer suggested that to get the bears to perform such a feat would require some meat or honey to be placed at the top of the poles. And to get the bear food to the top they proposed using helicopters to drop it from above.

And that’s when the solution was born, they realised that the helicopter at low altitude would create enough down draft to break the ice off the lines and that both the bears and the food would be redundant.

I can't trace the validity of the story (although there are some references out there connecting the story to Pacific Power & Light) but I understand that is actually the solution employed today saving huge repair costs each year and keeping employees (and bears!) safe.

There are lots of lessons about creativity in the story but the one that particularly stands out is about creating an environment were 'non-linear' thinking is encouraged. Trusting that a tangent can be explored as part of a group to get to a fully formed idea. A true belief that there are no bad ideas, rather than assessing feasibility in the same breath as generating an idea.

A fun idea to play with if nothing else…

Something for the Weekend - You don't have to be mad…

Just a quick quote this week...

"The definition of insanity is doing the same thing over and over again and expecting different results"

- Albert Einstein

Thankfully, that makes a lot of sense(!)… As much as industries are calling for (in fact need) innovation to take competitive advantage, there appears to be a reluctance to accept it's inherently risky alter ego...disruption. Surely, asking for innovation without disruption will just lead to doing the same thing as before… only on iPads.

If we need to innovate, we need to accept disruption.

Something for the Weekend - Off Your Trolley?

Many of you will have seen that one of our projects from last year (CDD Online) won a Financial World Innovation Award last week. It's a great achievement by all those involved and adds recognition to the relentless quality focus and sheer effort of the team.

I've been thinking about the recipe for that success (too long to share here) and about innovation and creativity generally. David Owens shared a video with me* which I really think sums up some of the key processes of creative teams in just 8 minutes. It's a few years old (note the hair!) but follows IDEO tackle a project to reinvent the shopping trolley in just 5 days. Check it out here

Here are the key things I observed:

• They started with a clear problem statement covering what's wrong today and clarity on constraints (e.g. if it's not stackable it's not viable)
• The brief was kept as open as possible 'how might we improve a shopping trolley' not 'we need a shopping trolley with a scanner' - leaving room for creativity.
• Cross functional teams of experts working together with equal voices, as opposed to a room of engineers or designers in common agreement, or worse, everyone looking to a single person (probably the most senior) for the answers.
• Time spent with experts (some unexpected) and observing usage to gain insights.
• Not narrowing in on a single solution immediately - you'll notice in the example they divided the group into four and each focused on a particular problem and then brought together the best of each towards the end. Creating divergence before converging on a single solution.
• The leader takes a facilitation role - carefully balancing creativity with productivity without imposing themselves.

It seems to me that going forwards creativity will be major factor in setting competitors apart, those who can understand their customers and offer something new and refreshing... a great space for BAs to work in and a terrific aim for all projects.

Sources and Credits
* David Owens - via IIBA Group on LinkedIN
IDEO
Financial World Awards