Wednesday 18 May 2011

Something for the Weekend - Grin and Bear It

Innovation is quickly becoming another Holy Grail of business, something that everyone wants to tap into, but few can reach. I strongly believe that creativity lies in everyone and that simple environmental changes can really help to make creativity a daily event rather than the specialist realm of the few. Geoff Butler kindly shared a story with me last week, it goes a little like this…

In the wilds of Canada during heavy winters or ice storms, thick ice builds up on power lines to the extent that the lines snap under the weight - costing the power companies dearly every winter. Clearing the ice manually is expensive and dangerous. A brainstorming group was formed. The first engineer, having had a few run ins with bears, suggested that getting them to climb the telegraph poles would create enough vibration to shake the ice loose. Another engineer suggested that to get the bears to perform such a feat would require some meat or honey to be placed at the top of the poles. And to get the bear food to the top they proposed using helicopters to drop it from above.

And that’s when the solution was born, they realised that the helicopter at low altitude would create enough down draft to break the ice off the lines and that both the bears and the food would be redundant.

I can't trace the validity of the story (although there are some references out there connecting the story to Pacific Power & Light) but I understand that is actually the solution employed today saving huge repair costs each year and keeping employees (and bears!) safe.

There are lots of lessons about creativity in the story but the one that particularly stands out is about creating an environment were 'non-linear' thinking is encouraged. Trusting that a tangent can be explored as part of a group to get to a fully formed idea. A true belief that there are no bad ideas, rather than assessing feasibility in the same breath as generating an idea.

A fun idea to play with if nothing else…