"The definition of insanity is doing the same thing over and over again and expecting different results"
- Albert Einstein
Thankfully, that makes a lot of sense(!)… As much as industries are calling for (in fact need) innovation to take competitive advantage, there appears to be a reluctance to accept it's inherently risky alter ego...disruption. Surely, asking for innovation without disruption will just lead to doing the same thing as before… only on iPads.
If we need to innovate, we need to accept disruption.
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