In 1953 Alex Faickney Osborn published a book called 'Applied Imagination'. In it he suggested a technique that proposes that groups could double their creative output through a process called brainstorming… a technique still commonly used (and misused) nearly 60 years later.It's suggested that a Brainstorming session should generate between 50 - 100 ideas and that made me think about whether I'd actually ever been to a brainstorming session(!)… whether we actually allowed sufficient divergence in our thought processes to get all the good stuff out.
It sometimes feels like people aren’t prepared to share ideas (or even just thoughts) that aren't fully thought though and that a has to be a huge constraint to creativity. It also means that we lose the collaborative edge, and therefore the effectiveness of, brainstorming sessions.
I suppose the other question is whether we just stop at the first suitable idea (the quickest, cheapest, easiest) or whether we're prepared to spend another 20 minutes to carry on? Would that 20 minutes deliver the idea that's truly the best… perhaps the game changer?
In my mind, creativity is always enhanced through teams. And brainstorming, when conducted as intended, is a great first step in harnessing the power of collective ideas. So I thought it might be a good time to share the 5 golden rules which help in creating the best possible environment Click Here
I hope you can put them to use.
Sources and Credits
www.brainstorming.co.uk
http://en.wikipedia.org/wiki/Brainstorming
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