Something for the Weekend - Plantable Packaging

I stumbled across a really cool concept early this week - packaging from Pangea Organics with a virtually zero (less production) footprint.

The packaging is made from recycled newspaper (giving a unique shelf impact), impregnated with seeds from medicinal herbs. When you've finished with it you soak it in water for a minute, plant it, and then wait. All the packaging biodegrades and you get some lovely herbs to replace it. I don't know the thought process that went in but I assume it was driven from the fact that any other packaging would have jarred with such a planet friendly, organic product... and then taking it just that one step further!

Creative I'd say. I've been asking myself more and more where creativity comes from and how we harness the same thinking that creates something like plantable packing in our roles.

Faced with the same challenge would we...

• ...recognise that a box is needed? Certainly.
• ...take it further, understand the dimensions, colour, manufacturing efficiency? Very likely.
• ...think about material sources, sustainability, etc? I'd like to think so.
• ...make it plantable?! I don't know about you but I certainly wouldn't.

Whilst creativity may seem to come easier to some than others and I hear people say they are 'not creative', actually I think it's more about how to tap in to it. There are other factors at play and I'd like to spend the next few SFTW's exploring these.

Drop me your thoughts if you like? They'd be most welcome-

Sources & Credits
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