As we know, Google are one of the worlds computing superpowers, constantly delivering world-class user centred tools and services. But did you know that the unofficial company motto is 'Don't be Evil'? One simple rule which underpins their whole proposition. They mean that they want top be transparent, make it just as easy to opt out of services as it is to opt in, top notch UX, building both reputation and credibility. Something which not all of their competitors can say. It’s a recognition that you can only damage a customer relationship by undermining it for a short term gains once.Three little word of inspiration I think we all aught to adopt with the products and service we're involved with too.
Sources and Credits
http://en.wikipedia.org/wiki/Don't_be_evil
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