I've written previously (Emotional Connections, Fail Whale, Anthora Coffee Cup) about the importance of creating deeper connections with our products. So when I spotted this quote by Frank Lloyd Wright I just had to share it;"Form follows function - that has been misunderstood. Form and function should be one. Joined in a spiritual union."
Frank Lloyd Wright, recognised by the American Institute of Architects as the 'greatest American architect of all time', was a master at balancing aesthetics and practicality - making his spaces and objects desirable, aspirational and usable.
I often feel that, as BAs, our natural tendency is to focus on the functional first and the form second. Indeed we even refer to our products as "functionality"! And that's understandable, it makes good business sense to focus on building products that do what they need to do without ceremony but does it feel like we should offer more to our end customers?
In order to achieve this it won't be through just in adopting some of the tools and techniques (shared previously) but in changing our individual mind sets.
- Pursuing User Experience shortcomings with the same passion as functional ones
- Using the whole team to contribute ideas for the best possible UX
- Understanding and deeply empathising with the end customer
Sources and Credits
Quote found via Design Milk
More info on Frank Lloyd Wright
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