There's not much in the packaging world that you can point to as inspirational. That is except for Andrew Kim's concept design for Eco Friendly Coke Bottles.3 million bottles of Coke are sold worldwide each day - so savings, environmental or otherwise certainly add up. Whilst the current design keeps (albeit quite loosely) the iconic Coke Bottle design, it is cylindrical which means that lots of air is shipped in each box. Andrew's square, stackable and collapsible design means that an additional 3949 bottles could be squeezed in per shipping container (321,856,830 bottles of Coke shipped per year with a zero carbon footprint!). And when you've finished with it, you can squash it down, so you can make fewer trips to the recycling centre.
Even if you don't design packaging I think there are lessons here for us all the same. Probably more on the operational design side than technical but the crux is the acceptance that the decisions we take with process design can have long term operational cost and environmental impacts.
- When improving processes removing as many physical items as possible (most likely paper / stationery in our world) will create savings - each item has a cost and a need for creation, processing, storage, transport & destruction.
- Follow the 'life' of any physical items and remove 'waste' wherever possible.
- Just because something is valuable (like the brand aspect of the Coke bottle shape) doesn't mean it’s the only way to do things - it's always worth the challenge!
- Perhaps the most simple of all, remember that 'waste' is multiplied by volume. Even small improvements can make huge differences in our high volume processes.
You can read a little more on the coke bottle here. Lets see if Coke adopt it!!
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