This week, a simple technique to gain more effective and powerful communication.
Simon Sinek is the marketing consultant who developed the 'Golden Circle' - a model based on changing our natural communication style from talking about 'what' we do to talking about 'why' we do it. As he explains in his recent presentation at TED, this technique is a common trait across great leaders and organisations.
Understanding and explaining the 'why' is a really important aspect of our roles if we're to get the best possible support for the initiatives we progress. As Simon states a few times in his presentation "people don't buy what you do, people buy why you do it".
Two reasons I think this is useful to us:
- I've mentioned previously (SFTW - Solution Addicts - 4th May '10) that I believe it's an important part of our roles to help people who have pre-defined solutions (rather than problems) to articulate and back up why they want them. Not to provide unnecessary challenge but to aid a common understanding and perhaps find better, more effective options.
- As analysts our processes & techniques can seem a little abstract to the uninitiated - we know why we do them (I hope!) - Should we on occasion be clearer with our stakeholders in order to gain greater contribution / commitment?
Here's the link, it's 18 minutes long. If you can't spare that just watch the 5 minute segment between 2:00min - 7:20min.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Enjoy and have a great weekend-
David
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